I'm Rach & it's lovely to meet you.
Let's get into the juicy deets...
The scoop
With over a decade of experience in the creative industries, both in Australia and abroad, I've carved a path working across advertising, marketing, experiential, events, social, digital, branding & fashion.
Bag of tricks
From creative concepting, ideation, illustrations and storyboarding to bringing concepts to life through art direction, photoshoots and campaigns. To the execution of social animations, FMCG in-store creative and the branding of experiential activations - the list goes on. I have a passion for design that embodies precision and elegance. (I'm also an Award School grad!)
On the tools
Oh the tools! I'm highly proficient at all things Photoshop, Illustrator and InDesign. After Effects and Premier are also my friends and like all designers I have a solid relationship with decks.
The line-up
Veuve Clicquot, Land Rover, Ernst & Young, Starlight Foundation, Snapchat, Redbull, UBank, Helga’s, Matildas, Jaguar, Nurofen, Covergirl, The Star, Destination NSW, Foxtel, Cadbury, Sony, Motorola, Adobe, Jean Paul Gaultier, Sephora and Foodora. Just to name a few...
The backstory
DENTSU CREATIVE (PREVIOUSLY BWM ISOBAR)
Art Director / Senior Designer / Creative
Jan 2021 - Present
MKTG
Senior Creative
Jan 2019 - Dec 2020
KEN DONE
Senior Designer
Oct 2016 - Jan 2019
PRESENT COMPANY
Digital Designer
Mar 2018 - Dec 2018
PLAY EVENTS
Designer
Jun 2017 - Feb 2018
RACHEL ALEX
Creative Director
Jan 2014 - Jun 2016
MARY KATRANTZOU - LONDON
Print Designer
Mar 2013 - Oct 2013
MARY KATRANTZOU - LONDON
Design Intern
Nov 2012 - Feb 2013
PETER PILOTTO - LONDON
Aug 2012 - Oct 2012
Design Intern
KAROLINA YORK
Design Intern
Sep 2011 - Jan 2012
The learning curve
AWARD SCHOOL
2021
UNIVERSITY OF NEW SOUTH WALES
Bachelor of Design (Hons)
2008 - 2012
UNIVERSITY OF NEW SOUTH WALES
Bachelor of Arts (Media & Communications)
2007